In the excitement of the opening of the Internet and the World Wide Web to commercial endeavors, it's often forgotten that the Web is, first and foremost, a communications medium. More important, it's a two-way medium, one that permits instant communications with your customers, your sales and distribution network, and your employees.
In fact, if it has to do with communications, there's little you can't do.
These are just a few of the ideas that can enhance your marketing program:
The internet also gives you a virtual storefront that lets customers learn about your products and services 24 hours a day - every day.
Our upcoming video--by a business owner for business owners--tells you step by step what you need to know and do to establish and design a web site, use e-mail to cut costs and communication time, and advertise your goods and services. It's basic enough for computer users who have never surfed the net, but there are enough cost-saving tips and advertising and design theories to help even experienced netizens.
In the meantime, if you're ready to take advantage of what the Internet offers business, visit the Web site of our Internet development partner, Essential Presence at http://www.comeback.com/.
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